Inside Clear’s ambitions to manage your identity beyond the airport
Clear Secure is the most visible biometric identity company in the United States. Best known for its line-jumping service in airports, it’s also popping up at sports arenas and stadiums all over the country. You can also use its identity verification platform to rent tools at Home Depot, put your profile in front of recruiters on LinkedIn, and, as of this month, verify your identity as a rider on Uber.
And soon enough, if Clear has its way, it may also be in your favorite retailer, bank, and even doctor’s office—or anywhere else that you currently have to pull out a wallet (or wait in line).
While the company has been building toward this sweeping vision for years, it now seems its time has finally come. But as biometrics go mainstream, what—and who—bears the cost? Read the full story.
—Eileen Guo
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